Stolen Playbook
In case you haven't seen this already, the Frank Luntz Playbook has officially been leaked. You can download it (two PDFs within an 8.8 MB zip file) here. I've only skimmed so far, but it's very interesting. For some reason, like with the Leadership Institute's Roots of the Left document I linked to in the last post, it's extremely fun to read stuff written by the other side for the other side.
Some interesting summaries of and commentaries on the Luntz Playbook at Think Progress, Common Dreams and The Seven Cent Nickel.
Update: You can now read it online. Fully searchable and no big PDF downloads:
- PART I "Introduction" (02/24/05)
- PART II "Setting the Context and Tone" (02/26/05)
- PART III "Growth, Prosperity, & Restore Energy and Economic Security" (02/27/05)
- PART IV "International Trade: Promoting America's Competitiveness" (02/28/05)
- PART V "The Budget: Ending Wasteful Washington Spending" (03/01/05)
- PART VI "Tax Relief & Simplification" (03/02/05)
- PART VII "Social Security = Retirement Security" (Part a)
- PART VII "Social Security = Retirement Security" (Part b)
- PART VIII "Lawsuit Abuse Reform: A Commonsense Approach"
- PART IX "An Energy Policy for the 21st Century"
- PART X "Appendix: The 14 Words Never to Use" (03/04/05)
